Art Direction / Branding
UA Apparel
A project I did back in 2018 for UA Apparel which is a clothing
brand in Pakistan while working at Half-full Studio.
The clients desired a minimal, visually appealing logo without any unnecessary
details with a focus on typography. I experimented with various combinations of
letters 'U' and 'A', ranging from thin single line sketches to bold geometric forms.
Following are some digital conceptual iterations of the logo that were considered. Amongst these, one was selected based on the legibility and symmetry of the form.
Below are images about an editorial design exploration of a coffee table book for the clients as well as final execution results of branding
