Art Direction / Branding
UA Apparel
A project I did back in 2018 for UA Apparel which is a clothing brand in Pakistan while working at Half-full Studio. The clients desired a minimal, visually
appealing logo without any unnecessary details with a focus on typography. I experimented with various combinations of letters 'U' and 'A', ranging from thin
single line sketches to bold geometric forms.
Following are some digital conceptual iterations of the logo that were considered. Amongst these, one was selected based on the legibility and symmetry of the form.
Below are images about an editorial design exploration of a coffee table book for the clients as well as final execution results of branding
